Germantown United CDC is thrilled to announce the launch of an innovative initiative aimed at translating the essence of Germantown into a dynamic, cohesive visual identity. Through the creation of new logos, color palettes, and taglines, we plan to harness the power of place to align vision and message and foster a sense of unity in the community. This project will bring the neighborhood together and connect Germantown’s commercial corridors through a visual identity that respects Germantown’s enduring character, and celebrates its rich history and promising future.
This initiative is specially crafted to uplift Germantown’s small business community. Our aim with this project is to not only spotlight the invaluable contributions of our local entrepreneurs but also to boost visibility and foot traffic to their establishments. By creating a vibrant and unified identity for Germantown, we aspire to enhance the local business landscape and improve the overall economic vitality of our community.
To make this project a reality, Germantown United CDC has partnered with Pixel Parlor, a creative agency known for its expertise in helping communities express their unique character. Pixel Parlor has a proven track record of collaborating with CDCs, local groups, businesses, and community organizations, assisting them in discovering and expressing the distinctive identity of their locations.
We’ll be working on this project throughout the fall and into the winter, and we invite you to be part of this exciting transformation. Read on for more project details.
Project Overview
PHASE 1: CAPTURING YOUR VOICE AND VISION
Our collaborative discovery and visioning process will lay the groundwork for this project. We’re kicking things off with a community survey. We aim to hear from a minimum of 500 residents, business owners, and neighborhood stakeholders.
To ensure that your perspectives guide this initiative, take the survey today. It will only take about 7-10 minutes to complete, and all responses are kept strictly confidential. For those who prefer paper surveys, printed copies are available at Germantown United CDC’s office, with additional distribution locations to be announced soon. Please call (215) 856-4303 to confirm availability.
We’re also exploring alternative outreach methods, including in-person surveys at community gatherings and high-traffic areas. We’re enlisting Community Connectors like you to help spread the word to your friends, family, and neighbors in Germantown. You can assist by sharing the survey link on social media, distributing flyers in your neighborhood, sharing it within your civic association email list, or including it in your church bulletin. If you’re interested in supporting our outreach efforts, please contact us, and we’ll provide all the necessary resources!
PHASE 2: CRAFTING OUR IDENTITY
A community identity is more than just symbols and logos. Our goal is to celebrate our community—the unique streetscapes, defining businesses, and the residents who contribute to its vibrant character, making it an exceptional place to call home.
PHASE 3: STREET BANNERS
Imagine Germantown’s streets adorned with banners celebrating our neighborhood! During this phase, we’ll bring our design concepts to life and collaborate with expert partners for production. These banners will enhance Germantown’s visual landscape and are scheduled for installation in early 2024. While exact locations are yet to be determined, we’re considering Chelten Avenue, Germantown Avenue, Maplewood Mall, and sections of Wayne Avenue.
PHASE 4: CELEBRATING LOCAL ARTISTRY
Germantown boasts an incredibly talented and creative community, and we’re excited to showcase their creativity as never before. We’ll be hosting a design competition for a series of Artist Banners and BigBelly Wraps (large trash compactors used by the city). Local artists are invited to infuse the new community identity into their designs.
GET INVOLVED
Throughout this journey, your voice remains invaluable. We encourage you to engage, participate in meetings, and share your feedback. Together, we’ll craft a community identity that reflects the energy, vibrancy, and aspirations that define Germantown.
Take the survey here. It should take around 7-10 minutes to complete. All responses will be confidential.
