During the Maplewood Mall Reconstruction project access to the businesses on the street, and the general unsightliness of a construction site, may be a hindrance to businesses’ ability to attract customers and foot traffic. Germantown United CDC is contracted to advertise the Mall as “open for business” during construction and will be providing marketing and advertising support specifically to businesses on the Mall.
The marketing campaign will feature professionally designed and customized materials, including:
- Print brochures/postcards/flyers
- Sign fabrication and installation (street signage/banners)
- Social media and print advertising
Work on the marketing campaign is set to begin in November 2019. The organization applied for and received a Corridor Enhancement Grant from the Department of Commerce specifically to support this campaign.
Germantown United CDC has also setup a Maplewood Mall Reconstruction project page for the community where you can find up-to-date information on the project.
